29 May 2009

seo-Brief Summary

  • Search Engine Optimization cannot be achieved not only by adding various tags which includes Meta description, keywords, title, img alt attributes etc...
  • It is must for us to collect keywords via keyword research & analysis and try to use them in proper ratio in your sites such that keyword density doesn't increases or decreases in our content.If keyword density increases it may lead to spam-dexing.
  • We have to maintain proper links inside and outside our page with keyword phrase in it.
  • It is better to use text links than Image links which is better than Image mapping
  • We should be clearly knowing the basics and difference of seo and sem
  • We shouldn't follow or avoid using Black hat seo techniques.
  • We should include both onsite as well as an Off-page Seo.
  • We should submit our sites properly to major search engine and directories.
  • Link building plays a important role in SEO. We can search and find our competitors link via Backlink Analysis and approach those sites webmasters for links or else we can also fetch links by this simple tips and tricks for getting backlinks.
  • We can achieve traffic quickly to our site via search engine marketing. There are various methods available to achieve SEM.
  • We can improve our site page rank by following these simple tips and by bookmarking our site in social network and also by submitting in various blog directories.
  • Flash sites can be avoided but yet due to its rich look it can be optimized via following the seo tips for flash sites.
  • Try to maintain a Document along with a log in what ever you are doing to achieve seo, submission, backlinks & page rank
  • Search Engine Marketing Glossary.

28 May 2009

Free Blog Directory List

These are the free blog submission directories, where you can submit your blogs in order to improve traffic and page ranking. The Blog Directories includes,

Free Social Bookmarking Sites list

These are the list of free social bookmarking sites, where your sites can be bookmarked in order to gain links as well as page reputation or popularity. The social bookmarking sites are,

19 May 2009

SEO for Flash Sites

Though there are many disadvantages of using flash build sites it is preferred because of its rich UI. The Flash sites can be indexed with high page rank by the following the steps given below,
  1. Use meta Description tag, which includes all possible details about the company with proper keywords integrated in it.
  2. Use meta keywords tag with all possible keywords related to your organization or blog in it.
  3. use SWF2HTML converter, which extracts the anchor tags and text from the flash and feed it to the crawler or bots.
In addition to these steps, the Off-page SEO plays a great role in Indexing and Ranking Flash build sites,
  • Getting more no of Inbound links with proper and relative keywords in its anchor tag.
  • Building no. of internal links with keywords in anchor tags.
  • Creating and submitting articles related to our site content to various article directories.
  • Writing various blogs related to our content under our main or sub-domain.
  • By posting a comment on Forum with relative topics. (include your sites url in those posts)
Black hat SEO for Flash sites:
The Black hat technique includes,
  • Writing as much as text related to our flash content behind the flash in Z-Order which can be read and viewed only by Robots and not by human visitors.

Disadvantages of Flash Sites:

Though the flash sites look rich in appearance it has got numerous disadvantages in the perspective of an SEO. The diadvantages includes,
  • Flash code cannot be read by crawler or bots, since they find the code to be complex or confusing they just skip the flash.
  • Generally, the Flash build sites consist of only one page within which all information about the organization is included.
  • It requires high band width to load easily, hence loads very slow for normal browsers.
  • For Dynamic sites it is very tedious process or complex to include flash in their pages.

16 May 2009

Tips & Tricks to get Back links to Your Site

The following are the ways through which we can add backlinks to our site. They are,
  • Book mark your pages in social bookmarking sites with proper keywords and keep track in it.
  • Submit your articles to various site e.g. Ezines
  • Submit your RSS feeds to various sites.
  • Write more blogs related to your site and give links to your site.
  • Write about your sites in Forum and Message Boards.
  • Give press releases constantly.
  • Include interesting features and contents in your site.
  • Submission of pages to Directories.
  • Commenting about our sites in blogs, which is an effective way to get backlinks.
The Backlinking is the most important feature required to get higher page rank and it comes under the Off-page SEO.The tricks Includes,
  • The use of link checking software such as Optilink in our competitors site.
  • Thus analyzing his sites backlinks.
  • By knowing the sites which gives backlink to our competitors site we can approaching that sites owner or webmaster to give a link back to our sites.
  • If possible we can also ask them to remove our competitors links and give our site link.

Tips to Improve the Page Rank

There are few tips which when followed our site will get high page rank. They are,
  • The site should have back links from pages or sites which have higher page rank(7-10).
  • The content should be unique and updated regularly.
  • RSS feeds can be given for hot and original content.
  • The more is the bookmark higher is our site page ranking.
  • Add Del.icio.us buttons in the pages with sensitive articles or pictures.
  • Give keywords and title relative to the page content.
  • Do not stuff more keywords which may lead to spam-dexing.
  • Try to give national press release which will be sensational and more traffic will be found when a press release is offered.
  • Add links to pages which have relative and good content. Such that, the viewers come directly to our site where all cumulative information and references can be found by them.
  • The Higher is our traffic, higher the page rank.

Del.icio.us - A Social Bookmarking

  • Del.icio.us is an social Bookmarking site, currently owned by Yahoo!
  • We can Bookmark all our favorite site by logging into Del.icio.us.
  • Thus saved Bookmarks can be opened and viewed by us not only in our own pc browser, but also we can enjoy monitoring our favorite sites from any where through internet (i.e.) by logging into Del.icio.us we can see all our book marked sites.
  • Through Del.icio.us we can also see others favorite site unless they marked it as public.
  • We can add those who have relative taste in our network in Del.icio.us and can also monitor those sites which are favorite for them.
  • Thro' Del.icio.us we can also share the favorite sites to our friends.

Del.icio.us & SEO:

  • The most important perspective of Del.icio.us is that, it can improve page ranking to our site (i.e.) the more the bookmarking higher the page ranking.
  • From the SEO perspective, we can collect the keywords from the Delicious tags.
  • By adding Del.icio.us bookmark tag in our site may attract few visitors who are already familiar with Del.icio.us and think our site as a branded one.

15 May 2009

Site Submission to Google, Yahoo, Msn, ODP

Once we have done the on-site SEO with full functionalities enabled and good looking UI (i.e.)Design.Now, it's time to submit our page to the various search engines such that it could get indexed and can be found in search results when found in keywords.
Submit your sites to the Search Engines using the following links,
While submitting pages to directories yahoo dir and odp navigate to the respective directory and click suggest url to submit pages

Landing Page Optimization

A landing page is the page on a website where all traffic is directed to, from a specific search, display or email campaign.The landing page should have the following qualities,
  • Focusing traffic,
  • Quick Loading,
  • Easy Navigation,
  • Separate and dedicated page,
  • Ad content and site content should match,
  • Landing page must have call to action.

Google Page Rank

Page Rank is a based on ranking algorithm measured between 0 - 10 introduced by Google. Every search Engine viz., Yahoo, MSN, Google uses it's own page ranking alogrithm to index and rank pages.

The Page Rank is calculated by the following methods,
  • The Page ranking is calculated by the page reputation through the no. of inbound links to our website. (i.e.) It works based on the keywords and content of the site pointing/linking to our site.
  • The Page rank is calculated based on considering what others (other web sites) think and comment about our site. Which will help us to gain the page reputation and importance.
  • The no. of inbound links to our site can be calculated by searcing "link:our URL".
  • The higher the page rank of the linking site the higher the page rank.
  • It is recommended that to maintain a good quality inbound links.
In earlier days, page rank is calculated based on the keywords and content with keyword density and relativeness scores a good page rank.

Website Promotion

Website promotion is an integral part of running a successful online business. Promoting your site on the internet follows the similar principle to promoting any business, listing you business in business directories, making sure people know about your business, news letter drops etc.There is one main benefit of Internet promotion and promoting your business on the internet, it can and will happen much quicker than offline!. Website promotion includes,
  • Search Engine Submission,
  • Directory Submission,
  • Search Engine Optimization,
  • Paid Search,
  • Trusted feed,
  • E-mail Marketing.


Link Building - The Fundamentals

Link Building is considered by many experts to be the most important aspect of Search Engine Optimization today. Link building is simply the practice of getting other websites to link to yours. A link, also known as text links, backlinks, and hyper links, is simply a clickable line of text (or image) on a web page that, when clicked, will bring the “clicker” to another website.

Building Links include directory submissions, article submissions, social bookmarking, press release distribution and more. All of these tactics build targeted, one-way links for a website. The biggest drawback with link building is that it can be a very extensive, time-consuming task to perform.

SEM for Instant Results

The SEM will show the sudden improvement in SEO results. There are various search engine marketing techniques which includes,
  • E-mail Campaign
  • Viral Marketing
  • Network Marketing
  • Google Adwords
  • Yahoo Overture

Reorts to be maintained by an SEO

The monthly and weekly report helps us to monitor the constant improvement of our site in getting traffic, page ranking etc. The various reports to be maintained by an SEO are,
  • Pre SEO Report
  • Report Summary
  • Daily Activity Report
  • Link Building Report
  • Link Popularity Report
  • Keyword Ranking Report
  • Traffic Report
  • Visitors Tracking Report
  • ROI Report

Off-page SEO

The Off-page SEO will be improving the page indexing and page ranking by building incoming links and article submission etc.It enhances and improves the visibility of site to search engine. The off-page seo process includes,
  • SE Submission
  • Directory Submission
  • Article Submission
  • Blog Submission
  • Social Bookmarking
  • Video Submission
  • Software Submission
  • Googlebase Submission
  • Forum Posting
  • Contest Submission
  • Threeway Linking
  • Paid Links
  • Link Bait
  • E-book Submission
  • Press Release Submission
  • Reciprocal Link Building

On-site SEO

The process of doing on-site SEO will delivers a good set of keywords and better content to both the search engine and visitors. It includes,
  • Original and Attractive Title
  • Attractive Description
  • H1 / H2 tags
  • Image Alt Tags
  • Content Fixing
  • SEO Copywriting
  • Robots.txt
  • Sitemap.xml
  • Static Sitemap
  • Breadcrumb
  • xhtml/w3c Validation
  • Browser Compatibility
  • Page Size and Load Time
  • Canonical Issue Fixing
  • MOD Rewrite
  • Duplicate Content Fixing
  • Broken Link and 404
  • IP location
  • Spider Simulation
  • Google Analytics
  • Google Webmaster Central
  • Script Optimization
  • XML RSS Feeds
  • Spider Friendly Navigation
  • Source Code Optimization
  • Pod Casting
  • Search Engine Reputation Management (SERM)

SEO Analysis, Research and Consulting

The following are the various analysis, research and consulting process of an SEO. They includes,
  • Semantic Analysis
  • Keyword Analysis
  • Website Analysis
  • Position Monitoring
  • Competitive Analysis
  • Industry Analysis
  • Log File Analysis
  • Visitors Behaviors Analysis
  • Goal Assessment
  • Website Auditing
  • Analyzing Existing Promotional Activities
  • Consult on maximizing page conversions
  • Website code / Graphics analysis
  • Web Site Architecture Assessment

13 May 2009

Benefits of Quality Back links

The following are the benefits of good quality back links,
  • More visitors interested in your content and services,
  • Increased visibility.
  • Directly, they help Internet users find your web site in search engines and directories, as well as websites with relevant related content.
  • Indirectly, back links with keywords in it are one of they key factors for full text search engines.

Backlink analysis

  • Backlinks are often the key driver of search rankings for more competitive keywords.
  • The more quality links you have and the more relevant the links are, the better position you get in search engine results.
  • Quality of backlinks is far more important than their quantity. One high quality backlink is often much more useful for improving your rankings than hundreds of low quality links.
  • High quality back link should contain high page rank(7-10), relevant content, should not use no follow attribute, proper keyword has to be used while linking.
  • Link popularity can be analyzed through link popularity, market leap and optilink.

Analyzing Keyword Density

  • While doing keyword optimization, one needs to find balance between density of keywords and readability of the web site.
  • Inadequate usage of keywords can make the text harder to read for users.
  • Hence, keyword density analyzers play a key role in finding the keywords density in our site which can be corrected manually.
  • The following a re the best keyword density analyzing tools, which includes keyword density, web position and search engine world.

keyword Stuffing

keyword stuffing is one of unethical search engine optimization techniques (Black SEO). Some web sites (and few SEO "professionals" as well) believe that massive increasing density of certain keyword - repeating the keyword all over will help web site to improve their organic positions in search engines. They are wrong. Search engines downgrade positions of web sites that use keyword stuffing technique.We recommend you strongly to Avoid it.

Keyword Optimization

  • The keywords are like oxygen,since keywords plays a great role in order to get our site indexed or to get higher rank.Hence we should be careful when suggesting a relevant and popular keywords to our site.
  • Keywords can be analyzed and fetched from any one of the following links,wordtracker, Keyword discovery, open phrases, keyword country, yahoo keyword suggestion tool and overture bid tool.
  • Keyword optimization of web site is aimed at improving organic results for specific keywords in search engines.
  • keyword optimization includes adjustments of META data, building keywords in links, improving text quality and supplementing web site with elements that make it more accessible for web crawlers.

Source Code Optimization for SEO

  • Optimization of HTML code is fundamental for any SEO - Search engine optimization project.
  • Without clean and valid code fully employing relevant attributes search engines' crawlers will have difficulties with correct indexation of your web site.
  • For poorly indexed web sites, it is highly impossible to hold high positions in organic results.
  • For source code or website validation check for w3c validation.

Key Elements of HTML code Optimization


  • Delivering a valid HTML code that complies with web standards,
  • employing separate .CSS file for design,
  • Adding code attributes (i.e.) alt attribute for image tags, which will be facilitating search engines' indexation.
  • Static web sites can be optimized directly - by rewriting their HTML code.
  • Dynamic web sites employing content management systems (CMS) need to be optimized at the CMS level.
  • The CMS system needs to be modified in a way that allows it to generate web pages compliant with web standards.

SEO Analysis of Website

  • SEO analysis is usually seen as the first step on the way to applying current search engine optimization principles.
  • Analysis explains to the client what changes are needed in order to increase traffic through better search engine rankings.
  • SEO analysis is a foundation on which full-scale search engine optimization is built.
  • Search engines regularly update algorithms to keep up with new efforts at gaming their results.
  • To continue placing well a site must both employ robust techniques for durable results and periodically adjust certain SEO elements.

Elements of SEO - Search Engine Optimization

The following are the elements of SEO, which when used properly may lead to higher page ranking and high traffic rate.
  • SEO analysis of web site
  • HTML code,
  • Keyword optimization
  • Importance of Back links
  • Link building campaign
  • Page content

12 May 2009

SEO Basics & it's Key Factors

Key factors to build an effective SEO website Project Plan are as follows,
  • Domain Name - Short names are easier to remember ! Include short Primary Keywords !without hyphens were possible.
  • Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic
  • Host Location - If your attracting UK business host in the UK.
  • URL Names - include relevant keywords - unique to each page.
  • Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
  • Navigation Structure - Keep it simple.
  • Meta Tags - Title and Description. - Unique detail for each page, related to page content.
  • H1 Tags - Use for the short on page content description.
  • H2 and H3 Tags- Use for Headings for sub category's within the Content
  • Page Content - Critical Component.
  • Keyword Visibility - Within page Content.
  • Image Alt Tags - Helps with Accessibility.
  • Privacy Policy - Assures trust and confidentiality.
  • The site should confirm to the W3C standards.
  • Create and submit sitemap's - formatted in either .xml -.htm - .txt.
  • Create and submit RSS feeds to relevant feed directory's
  • Create and submit Articles.
  • Find relevant websites within the same market sector or niche and form a link partnership.
  • Submit your website to relevant or industry related directory's.
  • A link exchange should be formed by utilizing relevant keyword Anchor Text.
  • Utilise relevant Social Networks and Forums related to your Market Sector.
  • Utilise Blog sites relevant to your Market Sector.
The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Black Hat SEO

Black Hat SEO(Bad techniques) includes,
  • Hidden Text,
  • Optimizing Irrelevant keywords,
  • linking to bad neighbours,
  • keyword stuffing and Doorway or Gateway Pages.
These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index.

Search engine marketing campaign management

  • Setting up of Google AdWords campaign: Based on your experience with SEM campaigns, analyze keywords for the campaign, prepare multiple ads and put them to Google AdWords system.
  • Analysis and correction of your campaign: Perform analysis of your campaign and keywords used. Prepare report with analysis and recommendations for you or based on our agreement, execute the changes ourselves.
  • Management of SEM campaign:
    Complete management of your Google AdWords campaign. Perform regular assessment of effectiveness of the campaign, keywords analysis, analysis of conversions, cancel low effective and prepare new ads.

Search Engine Results

The search Engine generates it's search result for an search query through these steps,
  • Let the value "X" can be obtained by, Searching the list of pages obtained by searching the entire keyword as phrase.
  • Now the value "Y" cam be obtained by the relativeness and adjacency of the resulting pages for the search query.
  • The value "Z" can be obtained by finding the keyword density of the resulting site in relation to the search query.
  • Let the top 2000 page hits be "A".
  • Now, Page Rank=[A. X+A.Y+A.Z]
  • Out of these results the top 1000 scores will be displayed as the search result.
All these things will happen and processed by search engine within a fraction of seconds to generate the search result for an query made by the searcher.

search engines show two kinds of results. They are,
  1. Organic results/listing
  2. Paid results/sponsored results
Organic results are sorted by relevance of web site as determined by the search engine. SEO - Search engine optimization is aimed at improving organic results of optimized sites. They are usually located in the centre part of the search engine results pages (SERPs).

Paid results, often called sponsored links (Google) or sponsor results (Yahoo) appear together with the organic results. They are served by PPC (pay-per-click) advertising systems of search engines like Google AdWords or Yahoo! Search Marketing. They are usually located on the right side or at the very top of results pages. Paid results are marked by different colour background of by title.

Building organic positions for a new website can take years in the more competitive fields. In contrast, with a sufficient budget, a website can appear in paid results literally within minutes.

Searching the Search Engine(Yahoo!, Google)

Searching the Search Engine using appropriate and relative keywords will fetch us the effective and required results from the Internet.

Hence, searching is one of the effective tool in the perspective of SEO. An good SEO should know how to surf the web via various Search Engine's

So it is must for every SEO to read more about the search engine searching tips and shortcuts of Google and Yahoo!

SEO to improve Usablility & Accessibility of Website

Usability and Accessibility are the most important aspect of any search engine and visitor friendly web site on internet.
  • E-Commerce usability:
    Online shops, reservation portals and other e-commerce websites have special needs in terms of usability and a usability testing could vastly improve a conversion rate of the website (number of visitors finishing the shopping or booking process).
  • User testing:
    User testing with real users is one of the most effective way of improving usability of your website. Procedures for the user testing consist of initial selection of the participants for the test and an entry interviews with the test participants.
  • User personas testing:
    User personas technique is used in simulation of common behaviors how users interact with the web pages and how they reach their goals. Personas are useful in decision-making about the different elements of the website including design, navigation, content, forms and a conversion process.
  • Conversion analysis:
    We analyze conversion process on your web site. Conversion is something every web site is trying: get visitor read certain article, sign up for newsletter, buy product or service, etc.
  • Navigation analysis of web site:
    Simple, effective and easy to learn navigation of web site is the most important usability feature of web site. This applies to all web sites on internet. We will help you improve navigation on your web site.
  • Website Accessibility
    While most web designers work on fast computers and in front of large screens, your visitors may access your website under more difficult conditions. Some use older computers or software, others have slower Internet connection.
    The goal of accessibility services is to make your web site usable for every potential client. Accessibility services will help you expand your target population.

Accessibility - Increases Site Traffic

Web sites not adhering to the accessibility principles create obstacles of various kinds for their visitors. Users confronted by these barriers could leave the web site within a short time frame and look for more accessible web sites.

Accessibility includes,
  1. Easy surfing
  2. Appropriate and relative content
  3. Easy Access, not through compulsory use registration , if so, then simple forms can be given.
  4. Enormous content with relative site links.
Traffic of our site can be seen through Alexa

Usability - Converting visitors to clients

Usability is the most important aspect of any web site on internet. The reason why, is that web sites with low usability qualities loose visitors and therefore often loose business. Highly usable web site keeps its new visitors and converts them to regular visitors and eventually to the customers.

Usability Includes,
  • User Friendly
  • Easy Navigation of sites
  • Visitor should find his need immediately without any delay in surfing the website

Search engine marketing - increasing traffic

Search Engine Marketing through,
  1. Google Adwords,
  2. Yahoo Overture
  3. Other PPC(Pay Per Click)
  4. E-Mail Marketing
  5. Viral Marketing
  • In SEM, adwords, overture and other PPC(Pay Per Click) systems are costly but generate traffic immediately. These ads will shows up in the sponsored results when searched using appropriate keywords.
  • The E-Mail Marketing technique is a cost efficient and strong tool to generate traffic to our site by attracting the visitors to our site by our services, promotions through E-Mails.
  • Viral Marketing is a word of mouth and is totally free. It can be achieved by various social networks, friends groups and communities. It spreads like a virus among the groups or communities.
Within several minutes after Search Engine Marketing (SEM) campaign is set up, traffic will increase and targeted visitors start coming to our site.

SEO - Bringing more visitors

The objective of search engine optimization (SEO) is to increase qualified organic traffic from search engines by improving your web site's position in natural search engine results (Google, Yahoo, MSN, Ask and others) and improving its appearance to encourage visitors to click through.

Search engine optimization for correctly selected keywords is one of the keys to increase the no of visitors. Combined with sensitively managed paid Search Engine Marketing, you will get the most cost-effective improvements in search engine traffic.

The various seo techniques such as optimizing source code, creating a seo friendly web page, Analyzing competitors and refining keywords will fetch our page in the top search results. Hence, encouraging the visitors to visit our site thereby bringing more visitors to our site.

SEO - Effective Website Development

For Developing Effective SEO friendly Website the following are reqd..
  • Search Engine Optimization - Brings you more visitors
  • Search engine marketing - Instant traffic increase
  • Usability - Converts visitors to clients
  • Accessibility - Expands your target population

SEO - search engine optimization, usability and accessibility services for web sites. SEO copywriting and search engine marketing services in design and management of Google AdWords campaigns complement your portfolio of services. Carefully combining these services, you can make web sites more effective.

Online Search Engine Marketing Glossary

  • Above the fold: The top part of a Web page that is visible without scrolling

  • Affiliate marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale.

  • Affiliate network: Third party that provides services, such as aggregation and tracking, for affiliates and marketers.

  • Banner ad: A graphic ad on a Web page, typically measuring 468 pixels wide and 60 pixels tall.

  • Blog: Online journal of entries in reverse chronological order that typically features multiple links; short for Web log.

  • Button ad: A graphic ad on a Web page that’s smaller than a banner

  • Click-through rate (CTR): Average number of click-throughs for an online ad per 100 ad impressions; a 2% click-through rate means for every 100 times the ad was seen, two people clicked on it.

  • Cookies: Files from a Website that are transferred to and stored on a visitor’s Website that provide information, such as what the visitor purchased and what site the visitor was on immediately preceding the visit, to the Website.

  • Contextual marketing: Placing merchandise near relevant content.

  • CPC: Cost per click

  • CPM: cost per 1,000 impressions.

  • Extranet: Group of Websites, each with a different owner, that joined together to share information; often used in supply chain management.

  • Frequency cap: Limit on the number of times a single viewer can be exposed to the same ad.

  • Impressions: The number of times a page is accessed or an ad displayed.

  • Interstitial: Online ad that loads between two content pages.

  • Intranet: Online network designed to be accessible only to members of a specific organization, with firewalls keeping out other potential users.

  • ISP: Internet service provider.

  • M-commerce: Mobile commerce; marketing via a mobile device such as a cell phone or a PDA; also called wireless commerce.

  • Pay per lead: Online ad payment model in which payment is based on the number of qualifying leads.

  • Pop-under ad: Ad that is displayed in a new browser window that appears under the already-open window.

  • Pop-up ad: Ad that is displayed in a new browser window.

  • Pay per sale: Online ad payment model in which commission based on each sale it generates, as opposed to each click or each lead; pay-per-sale programs have lower conversion rates than pay-per-click or pay-per-lead (as not every person who clicks ends up buying) pay higher commission rates.

  • Reciprocal links: Links between two Websites based on an agreement between the two owners.

  • Rich media: Web applications that offer a more interactive, animated online experience; examples including Flash and Shockwave.

  • ROS: Run of site; an ad that can appear anywhere in a given Website, rather than on one particular page.

  • RSS: Rich Site Summary or Real Simple Syndication; means of distributing dynamic content to subscribers via an XML (Extensible Markup Language) format rather than e-mail.

  • Shopping bots: Software programs that help Web users search for and compare specific products across multiple Websites; also called bots, intelligent agents.

  • Viral marketing: A campaign that uses word-of-mouth or “tell a friend” mechanisms.

09 May 2009

Affiliate Ads

  • It is one of the effective way of marketing with certain agreement.
  • In the case of Affiliate Ads, the ad is published for free of cost in the others site(i.e.) sites who offer to put Affiliate Ads / Sponsored Sites.
  • The sponsor will be get paid with a small percentage, when a product/item is sold via his site.
  • for (e.g.) If you sold a book for amazon.com, then he will be giving a small percentage as a commission for the sale.

Difference between SEO & SEM?

  • SEO & SEM are basically the targeted towards the same aim (i.e.) to improve the page ranking.
  • SEO & SEM looks alike or depicts the tortoise and hare story.
  • Hence, though SEM will improve the page ranking immediately, It is only the SEO which helps us to retain our position in the view of long term.

How to achieve SEM?

SEM can be achieved effectively through some of the following ways,

PPC:

Pay Per Click
  • It is totally free for the Advertiser to give ads in the internet through PPC either through Google Adwords or Overture.
  • But the Ad is charged when it is clicked by some one.
  • The ppc is listed in the sponsered listing hence in the top of the search results.

CPM:

Click per Impression
  • It is the banner Ad (Image) displayed in the sides of the pages.
  • It is charged for every thousand times getting displayed on the page.(i.e.)pay per thousand impressions.
  • The CPM is attractive since images are used in the Ad.

Target Based Ads:

  • It is the Local area Ad can be given with maps for location.
  • It is targeted towards the people in particular area by the Advertiser to improve their business.
  • It can be based on the Location, Language etc...

SEM - Definition

  • SEM - Search Engine Marketing
  • SEM helps us to get our page get listed in the top results of google search (i.e.) sponsored listings.
  • SEM includes ppc, adwords, E-marketing, E-mail campaigns, viral marketing etc.
  • SEM also helps our page to get crawled by search engine and thus improve the page popularity and indexing, hence with in a very short period of time our page will be getting listed and indexed by the google and other search engine's.

07 May 2009

SEO - Definition

  • SEO means search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.
  • The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.