Importance of Meta tags

If you aren't utilizing Meta Tags in your web site's pages, you may be missing out on valuable traffic and therefore paying customers!

Meta tags are the sections of your HTML that provide direction and information for search engine robots. To get the best rankings possible in some search engines, be sure to use meta tags in every web page. Meta tags are not viewable to Internet users unless they examine the source code of your pages.

Unfortunately, many site owners abused Meta tags and search engines stopped using them as means of ranking sites for quite a while, but this situation has now changed. Of the tags mentioned below, the most important is the "description" tag.

The process of Meta tag development is half science and half magic, and this document is only a primer. Mathematical formulas are now in common use for developing keyword statements.

There are 4 types of meta-tags –

• Title - This is the text that appears in the title-bar of your web browser.
• Description - This is a quick summary of the information on the page.
• Keywords - These are words that are important in the page
• Robots - This helps in keeping certain files out of index.

In addition to these uses, we can use Meta tags to Redirect pages and to specify the version of html/xml used.