Robots Meta Tags

This tag is meant to help webmasters who cannot control the robots.txt file at their sites. It provides a final attempt to keep their certain pages out of search engines and other web utilities to protect sensitive content or "under construction" pages. (Note, as mentioned in a previous article, if you are using a robots.txt file, please ensure that it is not empty. Some bots interpret this NOINDEX,NOFOLLOW for the entire site!

• INDEX means that robots are able to include this page in search engines.
• FOLLOW means that robots are able to follow links (spidering).

A value of "NOINDEX" allows links from the page to be spidered, even though the page itself is not indexed. A value of "NOFOLLOW" allows the page to be indexed, but no links from the page are spidered. A value of "NONE" tells the robot to ignore the page.
(e.g.)
<META NAME="ROBOTS" CONTENT="ALL,NONE,NOINDEX,NOFOLLOW">

default = "ALL"
"NONE" = "NOINDEX, NOFOLLOW"

Meta Description Tags

<META NAME="description" CONTENT="Description of your site">

The page description is usually produced along with the page title in the organic results pages (SERPs) of a search engine query. Some search engines use the first few lines of text on a page as a description if this tag is absent, so also ensure that paragraph one of your page is relevant.

As with the Keywords Meta Tag, be careful not to repeat terms too often to avoid rankings being penalized. This tag is not only used for search engine spiders, but also may be the text that appears as a result of an Internet user's search engine query. Here is the challenge - to create a description meta tag that not only is attractive to robots, but also to humans.

Keep your most important terms at the beginning of each description meta tag statement and try to have a different relevant statement for each page of your web site.

It is very important whenever you submit your sites in directory which will be given as the summary of your site in directory search results, similar to that of search engine results.

Meta Keywords tag

< meta name="keywords" content="metatags,keywords,description,definition" >

This should be a comma separated list of relevant words for the search engines to index your page. These words should reflect your site's most important theme. Be careful not to repeat the same keyword too often - 3 occurrences is a safe benchmark and this includes word variations. Some engines perceive heavy repetition to be "spamming the index" if used try to use it keywords with phrases without any grammatical errors in it.

Do not use words that are not relevant to your site. Many search engines will blacklist you if you do. Phrases such as "meta tag definition," are considered one keyword. When surfers enter queries into search engines, they will utilize phrases to help narrow down results. So think about the phrases that you would use if you were looking for subject material such as your site has to offer.

Keep your most important keywords and phrases within the first 100 characters of this statement.

Capitalization is not so much an issue as most Internet users tend to use lowercase text when submitting queries, but it may be a consideration when it comes to locality names. This is a difficult aspect to judge as some search engines do not distinguish between uppercase and lowercase and it is easy to go over the 3 word limit by using such variations.

Some search engine optimization professionals use commas between keywords and keyphrases, but others recommend against this practice as it takes up valuable space. As with a number of search engine optimization topics, this is hotly debated so you may wish to experiment.

Wherever possible, try and use a different keyword statement on each page. Due to black hat techniques the keyword tag was not included by Google it was still used by few search engines. Hence, try to utilize it to a great extent.

Search engine optimization and the meta keywords tag:

Long ago in Internet time, the meta keywords tag was very useful in helping pages to win on search engines. Unfortunately, so many unscrupulous webmasters (black hat seo's) have abused the meta keywords tag that search engines have had to de-emphasize their importance. Still, you should not leave the meta keywords tag off your pages.

Meta keywords tags should adhere to the following guidelines: (1) keep your list of keywords or keyword phrases down to 10 - 15 unique words or phrases; (2) separate the words or phrases using a comma (you do not need to leave a space between words separated by commas); (3) do not repeat words or phrases; (4) put your most important word or phrases at the beginning of your list.

Copyright issues of Meta tags

Remember that Meta tags, like all other material on the Internet is bound by copyright (whether a copyright notice is utilized or not).
Be careful not to copy and paste another persons tags, brand name, trademarks directly into your code without some heavy revising.
People have been prosecuted for doing so when found by the author and if he complaints via DMCA.
In case, if any of the licensed article, registered trademark, content, Images, brand name is used without getting any copyrights or permissions then the webmaster who used these unauthorized items may get punished by the Digital millennium copyright act, when a complaint is received to DMCA by the webmaster of the copyrighted item with enough proofs.

To know more details about the copyright and DMCA: Wikipedia DMCA

Seo Increasing Page Rank

The site's page rank will get increased in all major search engines based on the following factors. which includes,

• Get inbound links from relative sites which has a good page rank probably around 7-10.
• write unique and good content automatically you will get links from other sites pointing your article or blog.
• Avoid getting paid links search engines can easily sort out the paid links since the paid linking site links to all the sites despite of their actual domain.
• Submit your pages to major search directories and try to get indexed by them. Since, directories are the best source of one way links to your site.
• Reciprocal links can be build with those sites which has relative contents.
• Use PPC services to get indexed since search engine like Yahoo and it's result feeded search engines will index our site quickly once we go for the PPC and paid inclusions. Consider this only for quick marketing for new sites since yahoo considers aging of site to index and all the new sites will be placed in the sand box. This method is expensive.
• Update your site regularly atleast once in every week with original content.
• Offer e-books and video tutorials to attract your visitors to your site.
• Publish your site updates in social networking sites where you can get more visitors from your related community to your site. which is a form of viral marketing technique.

Thus, by following these seo tips you may get your site in the top organic results with high page rank there by increasing the traffic to your site.

Bad Seo Ideas

There are certain bad seo ideas which you should not rely on to get traffic or to improve page rank and organic result position in search engines. They are,

• Do not rely on Meta tags:

Since the black hat seo's played a lot to stuff more and more keywords in the meta tags inorder to get high page ranking and top organic search results the crawlers were updated to avoid the meta keyword tags with keywords stuffed in it.

• Avoid using hidden text:

Many black hat seo's tried to increase their keyword density by adding hidden text through out the pages inorder to get more reliablity and importance to that page for that keyword but now a days since the search engine algorithms are updated the crawlers or bots will find the hidden text and text such as blue in black background which will disturb the human to view that page, then it will measure the keyword density of that page hence it won't be indexing those pages and declare it as spam resulting in deindexing.

• Don't try to get paid links to your site:

Never, ever try to get the paid links to your site in order to gain the page importance of your site. Actually the page importance will get increased only when you write unique content automatically people from other blogs gives a link to your article or blog and in the mean time the links from relative pages only gain the page importance again the links from irrelevant pages to your site may declare your site as spam and won't show up in top results more over your site may get deindexed from the search engines.

hence, try to get rid of these bad seo ideas inorder to gain the traffic from search engines.

How to make blog load faster

Once when our blogs took long time to load then our blog visitors may skip visiting our blog. Here is some of the tips to speed up the load time of the blog,

• The no. of posts displayed in a page can be set to a maximum of 10 posts per page. Since when the no of posts get increased the content will get increased and hence the load time may also get increased.
• Avoid using third party javascript widgets in your blogs since it may take a long time to load.
• Avoid using videos and images in your blogs or if you use images optimize it either by slicing the image or reducing the quality of the image.
• If we use third party services for images then we can use Picasa, Photo bucket etc to upload images and those links can be given as source link in our image link or else we can add a slide show from our web album in the side bar of our blog via picasa widgets.
• If we use CSS then include it in the top header portion of the blog html since the external css may also take some time to get loaded.

These are the optimization tips for your blogs to improve the load time for your blogs.

Tips to create effective Blog

We can get enormous amount of benefits by creating a blog, but all it happens only when we write and promote blog in a effectively. Here is some of the tips to create effective blog,

Create great content:

• Write well and often. A frequently updated site encourages people to return - as long as your content remains relevant and engaging. Instead of updating a blog daily with some rubbish contents update your blog at least weekly with a good and unique and useful information for users.
• Follow webmaster guidelines in your blog to reach the people easily via search engine by optimizing the text, images and other high end graphics in your site.
• Categorize your post with labels which will be easy and useful for the visitors to navigate and read the topics of their interests.
• Make sure that crawlers and other bots finds your blogs on your site. Give link to blog from your home page and include sitemap page.
• Avoid comment spamming, since the comments on your blog can help create a sense of community and discussion. Unfortunately, some spammers use the comment functionality to flood sites with spam.

Make sure that the readers and crawlers find your content:

• Creative descriptive title to each posts in your blogs, it will attract visitors and each blog title can act as a page title and attracts search engine crawlers .
• Connect with your online community, visit community blogs and forums participate in discussions and contribute your knowledge to answers and suggestions devoted to your subject matters along with your site's link for their further references. Which will increase the popularity and new visitors to our site.
• Publish the feeds for your content, It is one of the effective way to reach your subscribers and search engines to intimate that we have updated our site with a new content. It will be intimating the crawlers to visit and index our updates as well as intimates our subscribers about the updates if they are interested then they may visit our site. It helps a lot in the perspective to attract new visitors to our site.

Thus follow these guidelines to build a effective blog to enjoy the benefits of blogs. In addition to these benefits once when we post a question in our blog the relative searchers may find the answers and post it in the comments hence helpful for us in gaining knowledge easily.

Blocking Google

If you have pages with secret, private and confidential information which you want to prevent it from indexed by Google, Yahoo, Msn and other major search engines. Then we have no of options to do so, they are as follows,

• If you want to maintain and keep your confidential data in your server, then you can place them in a password protected directory. Since Google bot and other spiders won't be able to access the files in those protected directories. For eg., If you'reusing Apache Web Server, you can edit your .htaccess file to password-protect the directory on your server. There are a lot of tools on the web that will let you do this easily.
  This is one of simplest and effective way to prevent bots from crawling and indexing all our secret and confidential informations.
• By using Robots.txt file to control the access to files and directories in your server. The Robot.txt file tells the bots and other crawlers which files and directories in our server should not be crawled. We need root access of our host in order to use the Robot.txt file.
  
• We can also use Noindex meta tags to avoid our site single pages from getting indexed from bots and other spiders. The no index meta tag has to be placed in the header portion of the html page.
• To block images from getting indexed then use, < meta name="robots" content="noimageindex" > in the head of the page.
  

Though we use Robot.txt file and meta tags to prevent getting listed in search results, The bots will go and find information from directories and other sites linking to our sites and our page title may get indexed and show up in search result. Hence we strongly recommend to use password protected directories in your server to store your private and confidential informations.Thus we can prevent our confidential and secret informations from getting indexed from bots and other search engines.

Working with Images

Images are plays a important role in creating great user experiece.

• With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users.
• Use High quality images at the top of your page to attract visitors.
• The text embedded in images cannot be crawled or find by the bots. Hence avoid embedding text in images.
• Name the images properly with informative file names (e.g.) "Gandhi.jpg" instead of "I0001.jpg". Since the crawler will give image results based on the name of the image given.
• Load all the images related to the site in seperate subfolders while uploading.
• Give detailed alt attribute for images. Since alt attributes are crawled by the bots and used as a keyword.
• Provide good context for your images by gathering all relative and unique information about the images in the text area around the image, caption and title for image.

Protecting Images:
We can protect unauthorized use of our images by,

• By writing a water mark above the image.
• Add copyright text for your images.
• Make your images available under license that requires attribution.
• Provide a HTML snippet that other people can use to embed your image on their page while providing attribution. This snippet can include both the link to the image and a link to the source page on your site.

If you don't want search engines to crawl your images, then use a robots.txt file to block access to your images.

E-Marketing - Tips to Drive Traffic to your site

Driving traffic to our site is most important in order to succeed in your website. Though you have got good content it will be useful to all only when visitors comes and visits your site.Here I've given some tips to improve your page traffic via E-Marketing. Traffic can be driven through few ways and can be classified in to,

• Direct Traffic: It is the traffic arrived or driven to our site once we are popular (i.e.) Once our site and our content is made popular the visitors will be remembering our site URL and will visit our site by directly typing the url in their address bar.
• Referral Traffic: It is the traffic driven to our site through the referrals of our site which may mostly happen by social networking sites, blog directories, PPC, etc...
• Search Engine Traffic: It is the real traffic to our site (i.e) around 50% of our site traffic is driven through Search Engine either by Google or Yahoo which can be achieved by submitting our site to search engine.In order to drive traffic through search engine we should optimize our site through seo with proper keywords in site through keyword research.

In addition to these tips we can drive traffic to our site by giving free ads in free classifieds sites through E-Marketing, which can be achieved by SEM pay per click and also by submitting our site to various free blog directories which will be coming under the Referral traffic.

The free classifieds sites available on the web includes,

(i) www.adpost.com : Free classifieds with over 10,000,000 views a month and thousands of replies daily.

(ii) www.classifiedsforfree.com : Classifieds for free is an online ad site for business opportunity, personal ads, automobiles, real estate, etc.

(iii) www.usfreeads.com :: Providing high traffic, high response free classifieds.

(iv) www.usnetads.com : Post your ad at this high traffic website for FREE! No sign up. No email confirmation. Your ad goes online immediately.

(v) www.webclassifieds.us : Place your free ads in front of millions of eyes instantly!

(vi) classifieds.yahoo.com : Post free classifieds ads or search for classified ads in Jobs, apartments, housing, tickets, for sale, personals, and computers and internet etc.

(vii) www.adoos.us : Free local classified ads.

(viii) www.clickindia.com : A site to post free buy sell Indian classified ads online.

(ix) www.vivastreet.co.in : Free classified ads in property, jobs , property , dating,computers and internet etc.

(x) www.click.in : Free online Indian classifieds. sell, buy, find .

(xi) www.adeex.in : Classified India, free Indian classifieds, free India classifieds, place classified newspaper ads, real state, for sale, yellow pages.

(xii) www.olx.in : OLX offers free local classified ads in India. OLX is the next generation of free online classifieds.

(xiii) www.indialist.com : Free Indian classifieds - online India classified ads advertising listings adpost india classified ads web directory .Post free classifieds in Chennai, Delhi, Mumbai, and all cities of India.

(xiv) www.locanto.in : Locanto offers free online classifieds in all major cities in India. Browsing, reading or posting classified ads is free.

(xv) www.adanad.com : Free classified ads, webmaster resources and software, Submitwolf, Inktomi paid submission.

(xvi) www.mirzaslist.com : Free classified with country targeted ads.

(xvii) www.usfreeclassifieds.com : Free classified. Place your classified ads here - Huge traffic, active buyers and tens of thousands of fresh daily visitors ensure your items sell fast.

(xviii) classifieds.sulekha.com : The largest online classifieds portal.Post a free ad and get instant responses.

(xix) alamonet.com : Alamonet free classifieds is absolutely free. You can post anything you want and make changes anytime you change your mind.

(xx) www.expressclassifieds.in : Free online classified – Post and search classified, free ads, advertising in business, property, matrimonial, computer, shopping, education, jobs & more.

(xxi) www.freeadscity.com : Auto, real estate,computer, pets and other classified ads. Registration not required. Full year run ads. Easy to use.

(xxii) www.indiaclassifieds.com : Free India Classified, Free Indian classifieds, Free India classifieds, Place classified newspaper ads in any Indian newspaper, yellow pages.

Targetting your ads to country which are densely populated,like India,U.S etc is the great E-Marketing trick to pull traffic to your site. By placing your ads in these sites you will get traffic to your site as well as you will get indexed by most popular search engines since all these sites are crawled by crawlers or bots regularly.

Another E-Marketing tips to drive traffic to your site is building reciprocal links (i.e.) link exchange by mutual agreement of webmasters you have to place their link in your site and vice versa.

Few sites which offer reciprocal links are,
(i) http://www.bravenet.com/webtools/exchange/: People display your site and you display theirs.

(ii) www.easyhits4u.com:Fair 1:1 exchange ratio.

(iii) www.trafficg.com:Free website promotion (100% free traffic).

(iv) www.trafficexchangedirectory.com:A directory consisting of everything about traffic exchange.

(v) www.startxchange.com: Manual traffic exchange.

(vi) www.clickthru.com/hotspot:Guaranteed unique visitors.

(vii) www.trafficexchangelist.com:Comprehensive list of all the traffic exchanges online.

(viii) Link Exchange - Reciprocal Link Exchange Directory - Web Directory.
Increase Link Popularity, Free Links Trade, Build Reciprocal Linking.

(ix) Reciprocal Links Directory- A reciprocal link directory.

(x) eMarketing Blogs Directory - Listing of Internet marketing blogs. Find a quality blog in our directory or submit yours.

List of websites running reciprocal links schemes.

thelinkVault

linkMarket

Linknow

Directory shock

Aiyam

Emarketingblogs

Search4i

Dmegs

Join social networking site or discussion forums.start a discussion about the topic your website deals with and most important ,leave links during discussion which directs to your website.


(i) Facebook : www.facebook.com

(ii) Myspace : www.myspace.com

(iii) Orkut : www.orkut.com

(iv)Twitter : www.twitter.com

However the search engine algorithms are updated and Forums won't add traffic by helping our site to get indexed since the webmasters includes the nofollow link in the comment sections of forums.

These are the various E-Marketing tips when follow will surely brings/drives traffic to your site.

Disadvantages of Flash Sites:

Though the flash sites look rich in appearance it has got numerous disadvantages in the perspective of an SEO. The diadvantages includes,

• Flash code cannot be read by crawler or bots, since they find the code to be complex or confusing they just skip the flash.
• Generally, the Flash build sites consist of only one page within which all information about the organization is included.
• It requires high band width to load easily, hence loads very slow for normal browsers.
• For Dynamic sites it is very tedious process or complex to include flash in their pages.
  

Del.icio.us - A Social Bookmarking

• Del.icio.us is an social Bookmarking site, currently owned by Yahoo!
• We can Bookmark all our favorite site by logging into Del.icio.us.
• Thus saved Bookmarks can be opened and viewed by us not only in our own pc browser, but also we can enjoy monitoring our favorite sites from any where through internet (i.e.) by logging into Del.icio.us we can see all our book marked sites.
• Through Del.icio.us we can also see others favorite site unless they marked it as public.
• We can add those who have relative taste in our network in Del.icio.us and can also monitor those sites which are favorite for them.
• Thro' Del.icio.us we can also share the favorite sites to our friends.

Del.icio.us & SEO:

• The most important perspective of Del.icio.us is that, it can improve page ranking to our site (i.e.) the more the bookmarking higher the page ranking.
  
• From the SEO perspective, we can collect the keywords from the Delicious tags.
• By adding Del.icio.us bookmark tag in our site may attract few visitors who are already familiar with Del.icio.us and think our site as a branded one.

Site Submission to Google, Yahoo, Msn, ODP

Once we have done the on-site SEO with full functionalities enabled and good looking UI (i.e.)Design.Now, it's time to submit our page to the various search engines such that it could get indexed and can be found in search results when found in keywords.
Submit your sites to the Search Engines using the following links,

• Google
• Yahoo
• Yahoo Directory
• MSN
• ODP
• other sites
  

While submitting pages to directories yahoo dir and odp navigate to the respective directory and click suggest url to submit pages

Website Promotion

Website promotion is an integral part of running a successful online business. Promoting your site on the internet follows the similar principle to promoting any business, listing you business in business directories, making sure people know about your business, news letter drops etc.There is one main benefit of Internet promotion and promoting your business on the internet, it can and will happen much quicker than offline!. Website promotion includes,

• Search Engine Submission,
• Directory Submission,
• Search Engine Optimization,
• Paid Search,
• Trusted feed,
• E-mail Marketing.
  
  

Link Building - The Fundamentals

Link Building is considered by many experts to be the most important aspect of Search Engine Optimization today. Link building is simply the practice of getting other websites to link to yours. A link, also known as text links, backlinks, and hyper links, is simply a clickable line of text (or image) on a web page that, when clicked, will bring the “clicker” to another website.

Building Links include directory submissions, article submissions, social bookmarking, press release distribution and more. All of these tactics build targeted, one-way links for a website. The biggest drawback with link building is that it can be a very extensive, time-consuming task to perform.

Source Code Optimization for SEO

• Optimization of HTML code is fundamental for any SEO - Search engine optimization project.
• Without clean and valid code fully employing relevant attributes search engines' crawlers will have difficulties with correct indexation of your web site.
  
• For poorly indexed web sites, it is highly impossible to hold high positions in organic results.
• For source code or website validation check for w3c validation.

Key Elements of HTML code Optimization

• Delivering a valid HTML code that complies with web standards,
• employing separate .CSS file for design,
• Adding code attributes (i.e.) alt attribute for image tags, which will be facilitating search engines' indexation.
• Static web sites can be optimized directly - by rewriting their HTML code.
• Dynamic web sites employing content management systems (CMS) need to be optimized at the CMS level.
  
• The CMS system needs to be modified in a way that allows it to generate web pages compliant with web standards.

Searching the Search Engine(Yahoo!, Google)

Searching the Search Engine using appropriate and relative keywords will fetch us the effective and required results from the Internet.

Hence, searching is one of the effective tool in the perspective of SEO. An good SEO should know how to surf the web via various Search Engine's

So it is must for every SEO to read more about the search engine searching tips and shortcuts of Google and Yahoo!

SEO to improve Usablility & Accessibility of Website

Usability and Accessibility are the most important aspect of any search engine and visitor friendly web site on internet.

• E-Commerce usability:
  Online shops, reservation portals and other e-commerce websites have special needs in terms of usability and a usability testing could vastly improve a conversion rate of the website (number of visitors finishing the shopping or booking process).
• User testing:
  User testing with real users is one of the most effective way of improving usability of your website. Procedures for the user testing consist of initial selection of the participants for the test and an entry interviews with the test participants.
• User personas testing:
  User personas technique is used in simulation of common behaviors how users interact with the web pages and how they reach their goals. Personas are useful in decision-making about the different elements of the website including design, navigation, content, forms and a conversion process.
• Conversion analysis:
  We analyze conversion process on your web site. Conversion is something every web site is trying: get visitor read certain article, sign up for newsletter, buy product or service, etc.
• Navigation analysis of web site:
  Simple, effective and easy to learn navigation of web site is the most important usability feature of web site. This applies to all web sites on internet. We will help you improve navigation on your web site.
• Website Accessibility
  While most web designers work on fast computers and in front of large screens, your visitors may access your website under more difficult conditions. Some use older computers or software, others have slower Internet connection.
  The goal of accessibility services is to make your web site usable for every potential client. Accessibility services will help you expand your target population.
  

Accessibility - Increases Site Traffic

Web sites not adhering to the accessibility principles create obstacles of various kinds for their visitors. Users confronted by these barriers could leave the web site within a short time frame and look for more accessible web sites.

Accessibility includes,

1. Easy surfing
   
2. Appropriate and relative content
   
3. Easy Access, not through compulsory use registration , if so, then simple forms can be given.
4. Enormous content with relative site links.

Traffic of our site can be seen through Alexa