Search Engine Results

The search Engine generates it's search result for an search query through these steps,

• Let the value "X" can be obtained by, Searching the list of pages obtained by searching the entire keyword as phrase.
• Now the value "Y" cam be obtained by the relativeness and adjacency of the resulting pages for the search query.
• The value "Z" can be obtained by finding the keyword density of the resulting site in relation to the search query.
• Let the top 2000 page hits be "A".
  
• Now, Page Rank=[A. X+A.Y+A.Z]
• Out of these results the top 1000 scores will be displayed as the search result.

All these things will happen and processed by search engine within a fraction of seconds to generate the search result for an query made by the searcher.

search engines show two kinds of results. They are,

1. Organic results/listing
2. Paid results/sponsored results

Organic results are sorted by relevance of web site as determined by the search engine. SEO - Search engine optimization is aimed at improving organic results of optimized sites. They are usually located in the centre part of the search engine results pages (SERPs).

Paid results, often called sponsored links (Google) or sponsor results (Yahoo) appear together with the organic results. They are served by PPC (pay-per-click) advertising systems of search engines like Google AdWords or Yahoo! Search Marketing. They are usually located on the right side or at the very top of results pages. Paid results are marked by different colour background of by title.

Building organic positions for a new website can take years in the more competitive fields. In contrast, with a sufficient budget, a website can appear in paid results literally within minutes.