Backlink analysis

• Backlinks are often the key driver of search rankings for more competitive keywords.
  
• The more quality links you have and the more relevant the links are, the better position you get in search engine results.
• Quality of backlinks is far more important than their quantity. One high quality backlink is often much more useful for improving your rankings than hundreds of low quality links.
• High quality back link should contain high page rank(7-10), relevant content, should not use no follow attribute, proper keyword has to be used while linking.
• Link popularity can be analyzed through link popularity, market leap and optilink.