- SEO analysis is usually seen as the first step on the way to applying current search engine optimization principles.
- Analysis explains to the client what changes are needed in order to increase traffic through better search engine rankings.
- SEO analysis is a foundation on which full-scale search engine optimization is built.
- Search engines regularly update algorithms to keep up with new efforts at gaming their results.
- To continue placing well a site must both employ robust techniques for durable results and periodically adjust certain SEO elements.
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