- Optimization of HTML code is fundamental for any SEO - Search engine optimization project.
- Without clean and valid code fully employing relevant attributes search engines' crawlers will have difficulties with correct indexation of your web site.
- For poorly indexed web sites, it is highly impossible to hold high positions in organic results.
- For source code or website validation check for w3c validation.
Key Elements of HTML code Optimization
- Delivering a valid HTML code that complies with web standards,
- employing separate .CSS file for design,
- Adding code attributes (i.e.) alt attribute for image tags, which will be facilitating search engines' indexation.
- Static web sites can be optimized directly - by rewriting their HTML code.
- Dynamic web sites employing content management systems (CMS) need to be optimized at the CMS level.
- The CMS system needs to be modified in a way that allows it to generate web pages compliant with web standards.
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